*Deion Sanders and Kentucky Fried Chicken are now in business together.
Prime Time and KFC have partnered for new menu items designed to appeal to the entire family. It includes the chain’s new hand-breaded KFC Chicken Nuggets, seasoned with KFC’s Original Recipe of 11 herbs and spices.
“KFC is all about serving the joy of our finger lickin’ good food to all families. The Sanders family embodies that spirit of family connection, and all genuinely love Kentucky Fried Chicken, so this partnership is a touchdown,” said KFC CMO Nick Chavez in a statement.
A new ad for the venture features the retired NFL cornerback alongside his five children: Deiondra, Deion Jr., Shilo, Shedeur, and Shelomi. The ad has them pulling up to the drive-thru in in a customized KFC golf-cart and ordering their KFC favorites, which include a bucket of Original fried chicken, the new KFC chicken nuggets, the spicy KFC chicken sandwich, with a side of secret recipe fries.
“KFC has been a lunch and dinner time go-to for the Sanders family since I was a kid, and my kids loved this tradition as well,” said Sanders. “Game days, family and a bucket of Kentucky Fried Chicken have always brought us memorable moments, so this partnership is a real family affair. It’s Prime Time, baby!”
Watch the ad below:
Prime’s KFC hustle comes on the heels of his new coaching position with the University of Colorado. Sanders was announced as the head coach for the Buffaloes back in December 2022, which named him the 28th full-time head coach of the team.
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