Marsai Martin continues her collaboration with the retailer to relaunch its high school ambassador program in support of aspiring Gen Z entrepreneurs.
Following this spring’s series finale of the hit ABC show also revealed the popular brand wasn’t an ideal place to nurture young, diverse talent.
With that said, it looks like the company is changing its colors, and including Martin in a key role is clearly part of that evolution. Kristin Scott, Global Brand President at Abercrombie & Fitch Co. explained on Hollister’s website that they’re thrilled “to be a part of uplifting” Gen Z voices and “supporting their futures” through the Brand Agent Program. This relaunch specifically has a focus on being “inclusive for women,” allowing ambassadors to “honor Black culture,” and set their “sights high” on the future.
Only time will tell if Hollister’s new inclusive mission will succeed. Making extensive commitments to amplifying and investing in Black and brown voices, LGBTQ+ communities, teen entrepreneurs, and partnering with talents like Martin seem like steps in the right direction. In fact, the ingenue hasn’t ruled out putting her name on a fashion line.
“I love creating in any aspect,” she told People. “I love seeing other people shine, seeing what they can do with their mindset…Fashion is a really big world. We’ll see. Anything is possible!”
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