‘Soul’ Debuts at No. 1 in Nielsen Streaming Rankings, Becomes First Film to Do So

Disney Pixar’s Soul is in the number one spot for Nielsen Streaming Rankings. This is for the weekly streaming rankings from the week of Dec. 21-27.

What We Know:

  • Disney Pixar’s critically lauded animated film ‘Soul’ became the first feature film to top Nielsen’s weekly streaming rankings, debuting at No. 1 for the last week of December. It premiered on Disney+and topped two other high-profile premieres during Christmas week: Drama series ‘Bridgerton’ and George Clooney’s feature film ‘The Midnight Sky,’ both on Netflix. In addition, Wonder Woman 1984 also premiered on Christmas on HBO Max, but Nielsen’s streaming measurement doesn’t currently include that platform, and WarnerMedia doesn’t release viewership data for HBO Max.
  • According to The Hollywood Reporter, capturing about 1.67 billion minutes of viewing time, ‘Soul’ has achieved a landmark equivalent to almost 16.7 million full runs of the 100-minute film. Bridgerton (1.2 billion minutes) and The Midnight Sky (1.11 billion) claimed the third and fourth spots on the chart behind The Office, whose last full week on Netflix before moving to Peacock delivered 1.44 billion minutes of viewing time.
  • Soul clearly had a number of factors working in its favor. It’s a kids movie (one with a strong appeal for adults, at that) released during a holiday season when virtually everyone is stuck at home. And unlike Mulan, you didn’t have to pay extra to watch right away. There was a large potential audience that Disney might not get again.
  • Even so, it’s an important win for Disney. It shows that the company’s blockbuster movies can attract appropriately huge viewership through Disney+. That’s vital when the media giant is shifting its focus to streaming.
  • It’s also a crucial boost at a time when Disney+ still has relatively few high-profile exclusives, with WandaVision only now reaching the service. The question is whether or not any newcomers who subscribed for Soul will stick around in the long term.

You can watch Disney Pixar’s Soul on Disney+ with a subscription of $6.99 a month or $69.99 a year.

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