Rapper and New York Times best-selling author Gucci Mane and luxury brand Gucci team up for a long-awaited collaboration.
What We Know:
- On Tuesday, October 1, 2019, Gucci Mane and Gucci announced that they would be collaborating on Gucci’s new #ComeAsYouAre_RSVP Cruise 2020 campaign. The campaign will also feature rock artist Iggy Pop and actress Sienna Miller.
- The campaign features the trap star in an Italian villa named “La Furibonda”. It was shot by Harmony Korine, with art direction by Christopher Simmonds, and styling by Alessandro Michele.
- Creative director of Gucci, Alessandro Michele stated that “Gucci is a party, and everyone is invited. It’s playful, liberated, libertarian, and also inclusive, hedonist and uninhibited”.
- Gucci Mane also announced that he would be releasing his fourth studio album titled Woptober 2 on October 17th. His team released the cover art for the album that follows the style of the campaign on all social media platforms.
With the Spring/Summer 2020 advertising campaign and his upcoming album release, Gucci Mane continues to show us his dynamic and diverse skill set.
