Drake Secures ‘God’s Plan’ Trademark for Merchandise and a Game Show

TMZ obtained information and documents about a trademark that Drake has obtained to further ‘God’s Plan.’


What We Know:

  • Drake is aiming to use “God’s Plan” for a bunch of clothing merch and a TV game show … plus the usual things like downloadable music, music videos, audio recordings, marketing and promotion.
  • Drake’s filing comes about a month after the release of his 5th studio album, “Scorpion.” The music video for “God’s Plan” has over 760 MILLION views, and Drake boasts in the vid about giving away just shy of $1 million to strangers — the trademark means he’s now ready to cash in for himself.