Louis Vuitton Names Virgil Abloh as Its New Men’s Wear Designer

Virgil Abloh, the founder of the haute street wear label Off-White and a longtime creative director for Kanye West, will be the next artistic director of men’s wear at Louis Vuitton, one of the oldest and most powerful European houses in the luxury business.

He becomes Louis Vuitton’s first African-American artistic director, and one of the few black designers at the top of a French heritage house.

“I feel elated,” Mr. Abloh said via phone on Sunday, adding that he planned to relocate his family to Paris to take the job at the largest brand in the stable of LVMH Moët Hennessy Louis Vuitton, the world’s largest luxury group. “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams. And to show a younger generation that there is no one way anyone in this kind of position has to look is a fantastically modern spirit in which to start.”

The appointment, widely rumored in recent months, is part of a shake-up on the men’s wear side of LVMH, which began in January with the departure of Kim Jones, Mr. Abloh’s predecessor at Louis Vuitton. Last week, it was announced that Mr. Jones would become the men’s wear designer at LVMH stablemate Christian Dior, replacing Kris van Assche.

via NEW YORK TIMES