Billy Eichner’s ‘Bros’ performed worse than expected at the domestic box office this weekend — and he has a few ideas why.
via Complex:
In a series of tweets posted on Sunday, Eichner discussed how Bros, his groundbreaking LGBTQ romantic comedy, elicited a range of emotions from moviegoers in a sold-out showing in Los Angeles, despite its poor box office showing.
Eichner also pointed out that Rolling Stone heaped praise on the film.
Eichner went on to not that despite the film’s stellar reviews, audiences failed to show up, calling it “disappointing.”
“Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast!” Eichner added.
Per Deadline, Bros is estimated to earn $4.8 million, below the film;s expectations. Jim Orr, the studio’s domestic distribution boss, spoke highly of what he believed to be “the funniest film of the year,” adding, “As evidenced by our very enthusiastic audience and critical reaction scores, which will no doubt lead to great word of mouth as Bros continues to find its audience in the coming weeks.”
Bros is the first gay romantic comedy from a major studio, and a big leap forward for Eichner, who has long been one of the most exciting talents in American comedy. Perhaps sensing that his tweets may have offended some, Eichner later apologized for his previous tweets.
“Being an openly gay man and a loud and proud part of the LGBTQ+ community is one of the things I am most proud of in my whole damn life,” he wrote. “And from the bottom of my heart I truly am so sorry if I inadvertently offended or insulted anyone. I really am. Thank you.”
Read Billy’s tweets for yourself below.
Last night I snuck in and sat in the back of a sold out theater playing BROS in LA. The audience howled with laughter start to finish, burst into applause at the end, and some were wiping away tears as they walked out. It was truly magical. Really. I am VERY proud of this movie.
— billy eichner (@billyeichner) October 2, 2022
Rolling Stone already has BROS on the list of the best comedies of the 21st century. What’s also true is that at one point a theater chain called Universal and said they were pulling the trailer because of the gay content. (Uni convinced them not to). America, fuck yeah, etc etc.
— billy eichner (@billyeichner) October 2, 2022
That’s just the world we live in, unfortunately. Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore etc, straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.
— billy eichner (@billyeichner) October 2, 2022
Everyone who ISN’T a homophobic weirdo should go see BROS tonight! You will have a blast! And it *is* special and uniquely powerful to see this particular story on a big screen, esp for queer folks who don’t get this opportunity often. I love this movie so much. GO BROS!!! ???
— billy eichner (@billyeichner) October 2, 2022
The post Billy Eichner Addresses ‘Bros’ Poor Box Office Opening, Says ‘Straight People Just Didn’t Show Up’ appeared first on LOVEBSCOTT.
