The largest and most prominent deals are going to individual athletes who have successfully leveraged their exceptional ability, potential, influence and exposure.
Glance around the parking lot of the Woody Hayes Athletic Center at The Ohio State University this fall and you might come across a $200,000 palace on wheels, the kind of luxury ride more likely to be found in the garages of movie stars, music moguls and titans of business than on a college campus.
That’s assuming today!
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