Houseplant, co-founded by Seth Rogen, is officially launching this month in the United States.
What We Know:
- The Canadian-American actor announced that his company, Houseplant, will be launching ceramic home products, ashtrays, lighters, and marijuana flower to California cannabis dispensaries sometime next week. According to NBC News, the Toronto-based company was created back in 2019 by Rogen and his longtime writing partner Evan Goldberg with the help of the Canopy Growth Corporation.
- The “Pineapple Express” actor made the announcement on Monday via Twitter, writing, “Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant’s weed will be available in California next week!”
Almost ten years I go, I envisioned having my own weed company. And today I can say that my company Houseplant's weed will be available in California next week! Also, Houseplant is making lovely Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3
— Seth Rogen (@Sethrogen) March 1, 2021
- In a follow-up tweet, Rogen captured one of his Sativa strains called “Pancake Ice,” which packs a punch with 33% THC. He also added that the company has even compiled vinyl records with a mixed soundtrack for each of the 3 available strains. Shortly after the announcement was made to Rogen’s 9.1 million fans on Twitter, the Houseplant website crashed.
- Forbes Magazine reports that Houseplant has already separated itself from the competition by marketing itself as a luxury cannabis company with a minimalistic style. The recyclable, eco-friendly packaging even won a Clio Cannabis Award in 2020 for its unique design approach.
“This is just the beginning,” Rogen promised. “This is honestly my life’s work, and I’ve never been more excited about anything. I hope you enjoy it.”
