Jada Pinkett Smith’s Hey Humans sustainable personal care line is now at Target!
What We Know:
- The 49-year-old actress and Facebook series talk-show host has joined the beauty and wellness business with her new product line, Hey Humans. The line features 4 everyday items including deodorant, lotion, toothpaste, and body wash for under $6.
- As more celebrities pile into the skincare market, Jada sets her line apart by advertising her products as gender-neutral and eco-friendly. “As you may know, personal care is one of my passions, but so is sustainability,” she captioned her announcement via Instagram.
https://www.instagram.com/p/CLmiWOJDWF9/
- All of the products for Hey Humans are packaged with recyclable materials using aluminum and paper to reduce the consumer’s carbon footprint and help keep plastic out of oceans and landfills. Jada says she made the eco-friendly packaging thanks to her kids.
She told People Magazine, “What really inspired me was my kids, Willow and Jaden, who have educated me around the environment and the necessity to really shift habit in the way we consume. I love personal care and I’m a beauty junkie, but recently I’ve had a lot of anxiety around packaging, and I thought, what can I do in this space?”
- After Jada announced the new business venture, husband Will Smith posted his support for the line on his personal Instagram. In stark contrast to Jada’s calming self-care-inspired video, Will decided to take a more comical approach. “Jada changed out all the products in the bathrooms in the house so nobody’s allowed to use nothin’ else!” he claimed.
https://www.instagram.com/p/CLmktmxs01L/?utm_source=ig_embed&utm_campaign=embed_video_watch_again
If you want to try it out for yourself, Hey Humans is officially available in Target stores and online at Target.com.
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