Power couple Ciara and Russell Wilson are expanding their business ventures by launching a new fashion house called ‘The House of LR&C.’ It’s set to launch next week.
What We Know:
- Grammy Award-winning artist Ciara has launched a new fashion company alongside her husband, NFL star Russell Wilson, and former Lululemon CEO Christine Day. But the brand, called the House of LR&C, has a mission beyond just the clothes it sells, Ciara and Day told CNBC on Wednesday. According to Forbes, the new project was launched on Tuesday, December 14th.
- The title is named for “love, respect, and care” and “Love, Russell, and Ciara.” The couple teamed up with former Lululemon CEO Christine Day to co-found the company with the intent to “democratize fashion” by making the traditionally exclusive industry more accessible, especially to young consumers.
- “Being a brand that can speak to the consumer is really important in times like this,” says Day, a veteran of the retail industry who met the couple back in 2014. “I took over Lululemon at the point of a financial crisis and had to find a way to resonate with consumers, and as a result, we were one of the best stories during that time period. So a recession doesn’t scare me if you have the right story and right time.
- The Wilson’s both commented on the launch of their house. Ciara made a statement saying they are combining the passion for fashion but also the passion for impact. In addition to an emphasis on environmental sustainability, 3% of each purchase goes to the Why Not You Foundation, which Wilson founded in 2014. It supports efforts on education access, poverty reduction, and children’s health.
- The company’s two clothing lines, for now, are Good Man Brand, which Wilson founded in 2016, and the newly launched Human Nation, which sells casual, gender-neutral items. A women’s brand also is in the works, Day said. Clothes are for sale directly through its website, but Day said going beyond the direct-to-consumer route by inking partnerships with Kohl’s and Nordstrom also is critical.
The brand is set to be available for online shopping this holiday season. Human Nation will be available at Kohl’s starting on December 27 and at Nordstrom in early 2021.
