A new partnership between Travis Scott’s Cactus Jack music label and McDonald’s is hitting the fast-food giant this month. The company is adding Scott’s favorite meal to the menu starting Sept. 8th. It will consist of a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ Sauce, and a Sprite for only $6.
What We Know:
- The Travis Scott meal is a limited promotion that will only be around until October 4th. The hip-hop star is the first celebrity the iconic golden arches has put on their menu since NBA legend Michael Jordan in 1992. The Cactus Jack label even designed original t-shirts for employees to rock during the nearly month-long promotion.
CACTUS JACK FOR MCDONALD’S https://t.co/48HdxmgwO4 pic.twitter.com/ke0a7U9g4n
— TRAVIS SCOTT (@trvisXX) September 3, 2020
- McDonald’s Chief Marketing Officer, Morgan Flatley, said in an interview with Business Insider on Friday, “his ability to kind of see where culture is going and have a hand in where culture is going is really unique”. He acknowledged the rapper’s considerable followership of fans online because of his music, along with his substantial social media presence.
- “Everyone has a favorite McDonald’s meal, no matter who you are,” Flatley wrote in a McDonald’s blog post. “Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world.”
- The company mentioned that Scott will also be looking into opportunities to support various charitable organizations during the program.
- “I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life,” wrote Scott in the same blog post. “We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
- Several critics have pointed out that despite Travis Scott being a solid choice for this promo, the explicit nature of his music might not blend with McDonald’s family-friendly vibe. Still, there’s no denying McDonald’s doesn’t want to be out of touch with the younger generation.
- There’s still speculation on what we could see from the collaboration. Rumors range from happy meal toys to Monopoly-style promotions. There even floats a mockup of an apparel line that appears very convincing and fresh. Whether this photo is legitimate, has yet to be confirmed.
Flatley went on to say that many people under the age of 30 are “becoming more and more challenging for brands to reach,” considering how they engage with media now is much different than before. Including a celebrity that resonates with the current youth can prove beneficial considering Gen Z is very social online and off.
