*Apple has released a short behind-the-scenes film documenting Usher’s creative process behind his Super Bowl Halftime Show.
Director Mike Carsonan used 40 iPhone 15 Pro and iPhone 15 Pro Max devices to capture an intimate glimpse into the R&B superstar’s early development of the halftime show to the live performance.
Tech Radar reports that Apple describes the 10-minute documentary as “the epic show, like you’ve never seen it before.” Watch the short via the clip above.
We reported earlier that Usher’s halftime show at Super Bowl LVIII drew in more viewers than Rihanna and Dr Dre’s performances.
According to Samba TV, 30.1 million households watched Usher serve his classic R&B hits, up 5 percent from Rihanna‘s 2023 Halftime Show, Vibe reports. As a result of the big game, Spotify streams of Usher’s music increased by 550 percent.
In 2022, the Super Bowl’s halftime show featured for the first time an exclusive hip-hop lineup of artists such as Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, and 50 Cent. According to Samba, 29 million U.S. households watched the show.
Meanwhile, Usher recently released his ninth studio album, “Coming Home.” The 8-time Grammy award-winner has also extended his massive 2024 North America tour, USHER: Past Present Future, to more cities and additional shows in Atlanta. See the list of dates here.
In related news, Usher is teaming with UCP, a division of Universal Studio Group, to develop a drama series about Black love in Atlanta.
According to Variety, here’s the official logline: “Black love in Atlanta and individuals looking to find a place to call home. The series will explore music, style, sex, romance and secrets that threaten to tear relationships apart.”
In a statement, Usher said… “I’m happy to be working with UCP to bring the music to life. I hope the series resonates with you the way my music continues to.”
READ MORE: Usher Developing Drama Series About Black Love in Atlanta
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