Before Usher hits the Super Bowl halftime stage, Apple Music builds anticipation ahead of big show

“We’re trying to extend the campaign to more than just a show on a Sunday afternoon,” Apple Music’s Oliver Schusser says

LAS VEGAS (AP) — In a short film shown at the end of the Super Bowl halftime performer news conference, the show’s headliner Usher comes up missing. The singer’s sudden absence prompts instant panic from his friends including Ludacris, Lil Jon and Taraji P. Henson, sparking a search at various Las Vegas landmarks.

Ultimately, Usher is found splashing water while dancing in a Caesar’s Palace fountain in the .

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