Diageo is now the sole owner of Ciroc vodka and DeLeon tequila, two brands Combs had promoted in the past, and has no business relationship with him going forward.
Rapper and entrepreneur
Combs, who is Black, also accused Diageo of racism. In court filings, Combs said Diageo leadership told him race was one of the reasons it limited distribution to “urban” neighborhoods. Combs was also told some Diageo leaders resented him for making too much money.
Diageo denied those claims. In legal filings, Diageo accused Combs of resorting to “false and reckless” allegations “in an effort to extract additional billions” from the company.
Combs’ reputation took a serious hit after the lawsuit was filed. In November, he was sued by R&B singer Cassie, who said he subjected her to a yearslong abusive relationship that included beatings and rape. Combs settled the lawsuit with Cassie, whose full name is Casandra Ventura, a few days after it was filed.
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The post Sean ‘Diddy’ Combs and Diageo settle, withdraw lawsuits in case that accused Diageo of racism appeared first on TheGrio.
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