Fruit Stripe Gum to bite the dust after a half century of highly abbreviated rainbow flavors

The chewing gum was first launched in 1969.

SAN FRANCISCO (AP) — Fruit Stripe Gum, something of a childhood icon for many gum chewers over the past five decades, will soon head over the rainbow with its multicolored zebra mascot Yipes — seemingly for good.

The manufacturer of Fruit Stripe Gum, the Chicago company Ferrara Candy Co., gave the magazine Food & Wine a statement Tuesday that it is 

Associated Press