*In light of major labels allegedly turning elsewhere to find talent, radio DJ Ebro Darden has urged rappers to get more creative.
“I got a call saying …. ‘It should be noted many major record labels have deprioritized signing Rappers,’” he wrote Thursday morning (August 17) on Twitter.
“The focus is now African Music & Latin Music,” he added. “Rappers better stop being boring and talking about the same shit over and over, chasing TikTok success and comment sections.”
As Hip Hop DX reports, one Twitter user responded, “People are tired of hearing ‘Lil’ rappers mumble about ass, tits, and killing their neighbors. Nobody cares anymore, the industry needs to evolve,” one person said.
I got a call saying ….
“It should be noted many major record labels have deprioritized signing Rappers.
The focus is now African Music & Latin Music
Rappers better stop being boring and talking about the same shit over and over, chasing TikTok success and comment sections”
— the Old Man Ebro (@oldmanebro) August 17, 2023
Another clapped back: “So is Hot 97 about to rebrand with tag line Blazing Afro Beats & Latin Music? It don’t sound as smooth as Blazing Hip Hop & R&B.”
A third Twitter user posted, “Also, I’m really curious.. how often, as a DJ, are you introducing your listeners to new hot shit? how often are you actually searching for new waves to break? It’s not just on the rappers. Its the labels pushing BS & the radio agreeing to it.”
Meanwhile, earlier this week, the Ebro in the Morning host blasted rappers for not publicly showing appreciation for Hip Hop amid the 50th-anniversary celebration of the genre, Hip Hop DX reported.
“Making all this $$$ because of HipHop and artists can’t even post a ‘Thank You’….,” he said.
Ebro added on Apple Music’s Rap Life: “If you rap and you post all the time and Hip Hop’s birthday came around and you can’t say thank you. Just know I saw you.”
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