*Mary J. Blige’s second annual Strength of a Woman Festival and Summit will be co-presented by Pepsi in Atlanta next weekend.
This year, Pepsi will be donating $200,000 to Atlanta community organizations and fund a scholarship in partnership with Mary J. Blige for an HBCU female student, per a news release.
“In addition, Pepsi Dig In – the brand’s platform designed to drive access, business growth, and awareness for Black-owned restaurants – is returning to the Summit to provide complimentary food from four local Atlanta Black female-owned restaurants, further amplifying these local businesses,” the news release continues.
“The whole mission of this festival is to celebrate and advocate for Black women,” said Blige in a statement, “so to have Pepsi, show up and show out in the way they do is overwhelming. With their support for the Strength of a Woman Festival and Summit, we are able to pay it forward in so many impactful ways and to be able to grant an HBCU scholarship for a deserving student is nothing short of incredible.”
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Back for year two, Pepsi is supporting Blige’s vision to elevate, educate and empower festival-goers through activities that include:
- Pepsi Dig In Spotlights Atlanta’s Female-run, Black-Owned Restaurants: Pepsi Dig In will provide complimentary food from a selection of local Black female-owned restaurants. Summit attendees will get to try signature dishes from Atlanta eateries including Ms. Icey’s Kitchen, Gocha’s Breakfast Bar, Twisted Soul, and Local Green Atlanta, bringing these businesses to the forefront during one of the city’s biggest weekends.
- PepsiCo Donates $200,000 Towards Local Organizations That Support Opportunities for Women, Announces HBCU Scholarship in Partnership with Mary J. Blige: To drive long-lasting change for women in need in the Atlanta area and beyond, PepsiCo is donating $200,000 towards the inaugural “PepsiCo x Mary J. Blige Strength of a Woman Scholarship,” and funding local organizations reflective of the summit’s programming pillars. Selected in collaboration with Blige, the organizations empower women in the areas of wellness, technology, finance, and the creative arts and include Silence the Shame, City of Refuge, Right Hand Foundation, and Earth Girl ATL. To carry the shared mission further, PepsiCo is also announcing its scholarship with Blige, to be awarded to a Black female student aspiring to or currently attending an HBCU, with the recipient to be announced during the company’s HBCU tour in the fall.
- PepsiCo Empowers and Uplifts Female Entrepreneurs and Business Leaders: PepsiCo will be utilizing the festival’s inspiration and aspirational environment to engage women leaders from across the company and industry. Bringing together local female entrepreneurs through its Stacy’s Rise Project and Black changemakers through its Doritos SOLID BLACK platform, PepsiCo will host a dinner to elevate and celebrate the women who have made an impact internally at the company and externally in the community.
“The Strength of a Woman Festival and Summit has proven to be a powerful platform for Pepsi and its brands to create opportunities that bring long-lasting change to amplify and elevate women,” said Kent Montgomery, Senior Vice President, Industry Relations and Multicultural Development, PepsiCo, per the news release.
The Mary J. Blige and Pepsi “Strength of a Woman Festival and Summit” runs four days between May 11th -14th, 2023. All tickets can be purchased at www.soawfestival.com.
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