“Dune: Part Two” and its A-list cast jump-started moviegoing in North America after a dismal start to the year.
via: Variety
Director Denis Villeneuve‘s big-budget sequel has collected $81.5 million in its domestic debut and delivered a mighty, necessary jolt for struggling movie theaters. It’s the biggest opening weekend of the year and the largest since last October’s Taylor Swift concert film “The Eras Tour” ($93 million).
“This is an outstanding opening for a science-fiction [sequel],” says David A. Gross of movie consulting firm Franchise Entertainment Research. “Audiences are connecting with these human, vulnerable [characters].”
Buoyed by positive reviews and glowing word-of-mouth (it has a 94% on Rotten Tomatoes and “A” CinemaScore), “Dune 2” seems to have expanded its fanbase beyond sci-fi buffs and arrived on the higher end of expectations. Heading into the weekend, Warner Bros., the studio behind the adaptation of Frank Herbert’s seminal 1965 novel, conservatively projected a $65 million start, though most box office prognosticators believed that revenues would surpass $80 million.
At the international box office, the sequel added $97 million for a massive global tally of $178 million.
“It’s really permeated the culture,” says “Dune” producer Mary Parent. “All signs point toward a long play.”
Like the first film, “Dune: Part Two” is especially popular in Imax and other premium large formats. PLFs, as they are known in the industry, contributed a massive 48% of the film’s domestic tally. Meanwhile, Imax accounted for $18.5 million of ticket sales, representing 23% of the marketshare. Demand to watch on 70mm film — the director’s format of choice — has been so high that some brave moviegoers have resorted to 3:15 a.m. showtimes. (Yes, a.m.)
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