Tyler Perry has been working on a massive $800 million expansion of his studio in Atlanta — but thanks to new developments in AI — specifically OpenAI’s text-to-video model Sora, he’s putting the expansion on hold.
Read below for Tyler’s thoughts via a new interview with The Hollywood Reporter:
After seeing Sora, what are your current feelings about how fast AI technology is moving and how it might affect entertainment in the near term?
I have been watching AI very closely and watching the advancements very closely. I was in the middle of, and have been planning for the last four years, about an $800 million expansion at the studio, which would’ve increased the backlot a tremendous size, we were adding 12 more sounds stages. All of that is currently and indefinitely on hold because of Sora and what I’m seeing. I had gotten word over the last year or so that this was coming, but I had no idea until I saw recently the demonstrations of what it’s able to do. It’s shocking to me.
What in particular was shocking to you about its capabilities?
I no longer would have to travel to locations. If I wanted to be in the snow in Colorado, it’s text. If I wanted to write a scene on the moon, it’s text, and this AI can generate it like nothing. If I wanted to have two people in the living room in the mountains, I don’t have to build a set in the mountains, I don’t have to put a set on my lot. I can sit in an office and do this with a computer, which is shocking to me.
It makes me worry so much about all of the people in the business. Because as I was looking at it, I immediately started thinking of everyone in the industry who would be affected by this, including actors and grip and electric and transportation and sound and editors, and looking at this, I’m thinking this will touch every corner of our industry.
Are you currently implementing AI in any of your productions and/or do you plan to do so in the near future?
I just used AI in two films that are going to be announced soon. That kept me out of makeup for hours. In post and on set, I was able to use this AI technology to avoid ever having to sit through hours of aging makeup.
How are you thinking about approaching the threat that AI poses to certain job categories at your studio and on your productions?
Everything right now is so up in the air. It’s so malleable. The technology’s moving so quickly. I feel like everybody in the industry is running a hundred miles an hour to try and catch up, to try and put in guardrails and to try and put in safety belts to keep livelihoods afloat. But me, just like every other studio in town, we’re all trying to figure it all out. I think we’re all trying to find the answers as we go, and it’s changing every day, and it’s not just our industry, but it’s every industry that AI will be affecting, from accountants to architects. If you look at it across the world, how it’s changing so quickly, I’m hoping that there’s a whole government approach to help everyone be able to sustain, is my hope.
How would you like the entertainment industry as a whole to confront this rapidly developing technology?
I absolutely think that it has to be an all hands on [deck], whole industry approach. It can’t be one union fighting every contract every two or three years. I think that it has to be everybody all involved in how do we protect the future of our industry because it is changing rapidly right before our eyes. I think of all of the construction workers and contractors who are not going to be employed because I’m not doing this next phase of the studio because there is no need to do it.
What’s your message for the industry at this point as we’re watching this unfold?
I know each union is individual, and I know that unions have stood with each other in times of negotiation, but I think that this is a time for galvanizing one voice in motion to help save, protect the individuals of our industry.
As a studio owner, are you feeling any pressure to use AI at this point?
No. I’m absolutely not feeling any pressure to use it, but I’m definitely looking at the advantages and what it brings to the table. However, I can focus on the bottom line of my studio continuing to do extremely well and avoid the conversation, or we can jump in and have the conversation head-on to make sure that we’re protecting all the people that are coming up. So I’ve got two sides here to this thing. For me, I’m looking at my business and the bottom line, but I’m also very concerned about all the people that I have trained and bought up in this industry. I’m concerned about what will happen to them.
How do you think this convergence of the rapid development of AI and the current contraction in the industry is going to play out?
I think it’s going to be a major game changer because if you could spend a fraction of the cost to do a pilot that would’ve cost $15, $20 million or even $35 million if you’re looking at HBO, of course the bottom line of those companies would be to go the route of lesser costs. So I am very, very concerned that in the near future, a lot of jobs are going to be lost. I really, really feel that very strongly.
Who needs to act? You’re speaking up about this, but who else should be speaking up and working on this?
I just hope that as people are embracing this technology and as companies are moving to reduce costs and save the bottom line, that there’ll be some sort of thought and some sort of compassion for humanity and the people that have worked in this industry and built careers and lives, that there’s some sort of thought for them. And I think the only way to move forward in this is to galvanize it as one voice, not only in Hollywood and in this industry, but also in Congress.
AI is truly about to upend Hollywood as we know it. If you’re unfamiliar with what Sora can do, check out some of the examples below:
Prompt: “Several giant wooly mammoths approach treading through a snowy meadow, their long wooly fur lightly blows in the wind as they walk, snow covered trees and dramatic snow capped mountains in the distance, mid afternoon light with wispy clouds and a sun high in the distance… pic.twitter.com/Um5CWI18nS
— OpenAI (@OpenAI) February 15, 2024
Prompt: “A stylish woman walks down a Tokyo street filled with warm glowing neon and animated city signage. she wears a black leather jacket, a long red dress, and black boots, and carries a black purse. she wears sunglasses and red lipstick. she walks confidently and casually.… pic.twitter.com/cjIdgYFaWq
— OpenAI (@OpenAI) February 15, 2024
Prompt: “A movie trailer featuring the adventures of the 30 year old space man wearing a red wool knitted motorcycle helmet, blue sky, salt desert, cinematic style, shot on 35mm film, vivid colors.” pic.twitter.com/0JzpwPUGPB
— OpenAI (@OpenAI) February 15, 2024
More mind blowing Sora videos from the OpenAI team
1. Flower tigerpic.twitter.com/j6gxR95qFP
— Min Choi (@minchoi) February 20, 2024
Sora can generate multiple videos side-by-side simultaneously.
This is a single video sample from Sora. We didn’t stitch this together; Sora decided it wanted to have five different viewpoints all at once! pic.twitter.com/hGae80tM5a
— Bill Peebles (@billpeeb) February 17, 2024
The post Tyler Perry Puts $800M Studio Expansion On Hold After Seeing Advancements in AI Video: ‘Jobs Are Going to Be Lost’ appeared first on LOVEBSCOTT.
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