*Hip-Hop icon and beatboxing pioneer Doug E. Fresh has teamed with the McCormick brand to release an original song and music video to celebrate two milestones – the brand’s first bottle redesign in nearly 40 years and the 50th anniversary of hip-hop, per a news release.
“I’m back in the kitchen, cooking up some hot new sounds to introduce McCormick’s new red caps, which are designed to keep flavor fresh, like me,” said Doug E. Fresh in a statement.
“I’ve used McCormick seasonings for as long as I can remember and I’m excited to collaborate with the brand to add some of my flavor using their iconic herbs and spices. Music and cooking are two of my biggest passions and this partnership allows me to explore both while having some fun,” he continued.
In addition to releasing the new song, Fresh will host a cooking class for New Yorkers on Thursday, September 14, 2023. Guests will experience the fresh flavor of McCormick® seasonings while cooking alongside a musical icon, according to the news release.
Watch Fresh and McCormick’s music video below.
According to the news release, Dough E. Fresh will share his savory version of Spiced Cod with Mashed Plantains during the cooking class, and lead class participants through the recipe. To enter the official sweepstakes to attend the free cooking class, click HERE and view the official rules HERE. The sweepstakes ends on Thursday, August 31, 2023 at 11:59 p.m. with limited spots available through a random draw.
“It’s a privilege to be partnering with such a cultural pioneer, during this milestone year for the hip-hop community,” said Giovanna DiLegge, Vice President Marketing, NA Consumer at McCormick.
“An innovator in the studio and in the kitchen, we watched as Doug E. Fresh transformed into Doug E. Chef for his popular cooking videos on Instagram and are excited to deliver his mouth-watering recipe and original sounds for our own landmark year,” DiLegge added.
McCormick launched a brand-new design of its core red cap-branded products earlier this year for the first time in almost 40 years (see above).
The new bottles feature an easy-to-find best-by-date and the new proprietary SnapTight
lids that audibly seal for long-lasting fresh flavor of the most essential herbs and spices, such as cinnamon, garlic powder, paprika, parsley, and crushed red pepper, per the news release.
WATCH:
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