*Crest and Oral-B Team teamed with actor Jesse Williams to raise awareness about the importance of oral care supplies for Back-to-School 2023.
According to a news release … this back-to-school season, Crest and Oral-B are launching their latest #ClosingAmericasSmileGap campaign and are partnering with the actor, director and activist, as well as parent and teacher influencers across social media to showcase their morning and night-time routines. The goal of the campaign is to bring awareness to the fact that many kids lack the basic oral care supplies people use every day.
“As a child growing up in disenfranchised communities and as a former teacher in a low-income school district, I’ve seen first-hand how a lack of resources can significantly impact kids’ confidence and academic performance, which can ultimately lead to missed opportunities,” said Jesse Williams.
“The basic necessities we take for granted – like a toothbrush, toothpaste and routine dental checkups – can be game-changers for those without access. That’s why I’m proud to partner with Crest and Oral-B to help end oral health inequity and close America’s smile gap,” Williams continued.
Crest and Oral-B are also giving consumers an opportunity to help close the smile gap. For every Crest or Oral-B product purchased from August 1st to September 30th, the brands will donate oral care supplies to a child in need, per the news release.
Crest and Oral-B launched the #ClosingAmericasSmileGap initiative in 2021 to bring attention to the painful reality that many kids in underserved communities don’t have access to adequate oral care.
“The ‘U.S. Kids’ Oral Health Report Card’ illustrates the state of America’s Smile Gap for kids in underserved communities and motivates us to continue the important work we do at Crest and Oral-B to help close it,” said Carlos Quintero, Vice President, Oral Care, North America at Procter & Gamble, per the news release.
“This year, we’re hosting multiple oral care access events in America’s hardest hit communities where we’ll provide free dental screenings, oral health education and thousands of oral care products to those in need. But we aren’t stopping there; we want to drive awareness of the Smile Gap to help motivate all Americans to join us in our efforts,” Quintero continued.
“That’s why we’re honored to partner with Jesse Williams for our 2023 Back-to-School campaign. Through this partnership, we’ll reach millions of Americans who can take action this back-to-school season and help get these game-changers in the hands of those who need them most, bringing us one step closer to our goal of closing America’s smile gap for all,” Quintero added.
Click here for more information on how to join forces with Crest and Oral-B in #ClosingAmericasSmileGap, and watch our exclusive interview below with Jesse Williams below about how good oral health impacts student learning.
Williams also discusses his experiences teaching high school in disenfranchised communities and shares details about his exciting app Homeschooled, an education/gaming platform he created that aims to celebrate diversity in U.S. history.
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