Black joy is a superpower. It is a form of resistance to the consistent news ticker and narratives that would offer a different suggestion about Black people and their experiences.
A part of Black joy is that blackness is not monolithic. From the diversity that comes with geography, experiences, and familial makeup – Black people are often engaged in various cultural activities that make their lives unique.
One of the ways we see Black people show up in the fullness of joy is by connecting to nature. Whether it is taking a camping trip or hitting the trail in your local neighborhood – every day, some people are taking intentional strides to get their bodies moving and explore the beauty of being outside.
It is at this intersection of activity that brands that offer programming aimed to encourage people to slow down and be nurtured by nature intentionally enter the chat. Activity and leisure can go beyond social constructs and lead people to the culture flex of tapping into the art of chill while still enjoying nature.
And while social activity in nature may be one option to help with the vibes, what is connectivity without the proper tools to make it a practical yet swaggy experience?
There are an array of Black-owned brands that can take your adventure-filled, yet chill experience to the next level.
From HBCU inspired-merch to street wear that shows off Black pride, Walmart’s Black & Unlimited brand offerings have something for everyone to tap into individual expression.
The entire collection is inspired with the support and elevation of Black entrepreneurs and patrons in mind. Like the recovery formula from Serena Williams to Black Girl Sunscreen that is designed to fight off the damage from sun rays, these products ensure being outside is never a chore.
Connecting to nature is one thing, but owning a lane in the space is another and there are Black entrepreneurs doing just that. Hitting the trails with your people is one example of owning your lane, but it doesn’t speak to the full range of activities available for those who want to be outside.
Mother Nature is the universal parent that forces us to become one with ourselves through organic interactions.
Whether getting quality gear from your favorite Black-owned brand or taking advantage of resources that give wisdom to your next activity, the message remains the same.Get outside; it’s a vibe and find out how you can take your next outdoor experience to the next level with Walmart’s Black and Unlimited collection.
