MTV’s Tuesday night reality shows are bringing some new, record ratings for the network, Shadow and Act has exclusively learned.
Love & Hip Hop: Atlanta and Caught in the Act: Unfaithful have brought the network the highest total day ratings since December 2022 and its best share since July 2022. Overall, Love & Hip Hop: Atlanta scored season highs, the show’s best rating since last October and the highest share since last August. It was the number one telecast of the day across all cable in key demos (P18-49, W18-49, P18-34, W18-34). It outperformed season-to-date, up 24% on rating and 26% on share. The show also became the number one most social primetime cable program with 64,000 interactions, up +94% vs. the prior week.
Meanwhile, Caught in the Act: Unfaithful earned its second-highest rating among its demographic over the show’s two seasons, and it also earned its highest share. Particularly with its social share status, the series grew over 8 percent with 86 retention from its previous week. It outperformed the season premiere by 36 percent on rating and 42 percent on share. The series grew over 8 percent on live rating compared to its Love & Hip Hop lead-in.
Love & Hip Hop: Atlanta‘s season on MTV is a reboot from its time on VH1. The season is focusing less on drama and focus more on “the aspirational lives of the elite boss women who have built their empires in Atlanta.” The series follows a more documentary style to storytelling, “focusing on the nuances of what it takes for these women to juggle their careers, relationships, aspirations, as well as the posh parties and celebrations which bring them all together.”
Tami Roman hosts Caught in the Act: Unfaithful. Roman helps people who want to catch their suspicious partners cheating. After the investigation is over, the victim can choose “to team up with their partner’s other lover or take them both down in an undercover ambush.”
