EXPLAINER: What is Threads? And did you know Oprah’s on it? Your questions about Twitter’s rival, answered

Thirty million people had signed up before noon on Thursday, Meta CEO Mark Zuckerberg said on Threads. Celebrities and businesses that have joined include Oprah, Shakira, Netflix and Taco Bell.

NEW YORK (AP) — Threads, a text-based app built by Meta to rival Twitter, is live.

The app, billed as the text version of Meta’s photo-sharing platform Instagram,  today! 

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