It appears Beyoncé is taking her reign to a whole new level! The trailblazing icon we all adore has seemingly just dropped a bombshell announcement on Instagram, sending shockwaves through the beauty industry. More exciting details inside…
All hail the BEY-uty queen!
Beyoncé currently has the Internet in a frenzy after posting a carousel of photos that hint at the upcoming release of her first-ever beauty brand. The first image showcases the Renaissance singer, who is currently on tour, perched gracefully in front of a vanity mirror, styling her natural hair. And if you zoom in, you’ll notice those sneakily placed sample bottles on the side of the vanity.
It def doesn’t seem to be a coincidence considering the message attached.
In a heartfelt handwritten note accompanying an adorable throwback photo of a young Bey having her hair done by her mother, Tina Lawson, she opens up about her humble beginnings, revealing that her first job was actually sweeping hair in her mama’s salon. Destiny’s Child even got their start performing for the salon’s clients.
“How many of you knew my first job was sweeping hair in my mama’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done. I was exposed to so many different kinds of entrepreneurial women in her salon,” she wrote.
“I saw firsthand how the ways we nurture and celebrate hair can directly impact out souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating,” the note concluded.
Mrs. Carter first hinted at her forthcoming hair-care brand during her 2021 Harpers Bazaar feature. She said:
During quarantine, I went from overindulgences to creating positive rituals drawing from past generations and putting my own spin on things. I discovered CBD on my last tour, and I’ve experienced its benefits for soreness and inflammation. It helped with my restless nights and the agitation that comes from not being able to fall asleep. I found healing properties in honey that benefit me and my children. And now I’m building a hemp and a honey farm. I’ve even got hives on my roof! And I’m so happy that my daughters will have the example of those rituals from me. One of my most satisfying moments as a mom is when I found Blue one day soaking in the bath with her eyes closed, using blends I created and taking time for herself to decompress and be at peace. I have so much to share…and there’s more to come soon!
The mere possibility of the Grammy GOAT venturing into the realm of hair care has the BEYHive buzzing with excitement, speculating that Bey will incorporate organice honey from her personal backyard beyhive.
See some funny reactions below:
the girls after using that organic honey infused Beyoncé hair care pic.twitter.com/9FBeEeBRbV
— oni (@__Onixivy_) May 16, 2023
me bumping RENAISSANCE in my beyoncé beach curl wig after she drop Bey Hive Hair & Accessories pic.twitter.com/FQlBVRpk21
— 5hahem aka Dr. Durag (@shaTIRED) May 16, 2023
Me after using Beyoncé hair care pic.twitter.com/YLwZOj0giF
— THIQUE (@Btimeandunwine) May 16, 2023
Beyoncé having a hair care line always made more sense than a clothing brand.
— (@skinclasshero) May 16, 2023
But this is damn near long overdue for her. Beyoncé’s hair is so signature to her brand.
— Coolness941 (@Coolness941) May 16, 2023
Beyoncé rocking her natural hair throughout the years pic.twitter.com/jp6o4mXk8N
— (@itsBarBey_) May 16, 2023
Take our coins, Bey!
Photo: Beyonce’s IG