*A second lawsuit has been filed against McDonald’s Corp by media mogul Byron Allen over the fast-food chain’s refusal to advertise with Black media.
Allen’s Entertainment Studios Networks Inc and Weather Group LLC filed a lawsuit in Los Angeles this week and said McDonald’s “lied” in May 2021 when the company vowed to boost national ad spending with Black-owned media.
Per the news release, “According to the lawsuit, McDonald’s made a commitment in 2021 to spend 2 percent of its billion-dollar advertising budget on Black-Owned Media in 2021, escalating to 5 percent by 2024.” Per the lawsuit, this “plan” was and is a lie.
According to the lawsuit, McDonald’s failed to spend even close to 2 percent on Black-Owned Media in 2021, and it has yet to meet its commitment today.
The lawsuit seeks damages in excess of $100 million for fraud/false promise, in violation of Cal. Civ. Code § 1711, an anti-fraud law against making false promises.
“During the Black Lives Matter movement, hundreds of corporations made pledges to Black America, and unfortunately, they have not lived up to them,” said Byron Allen, Founder/Chairman/CEO of Allen Media Group.
“McDonald’s is one of those corporations that has lied and made false promises. We must hold each and every one these corporations, including McDonald’s CEO Chris Kempczinski, who was caught sending racist text messages, and its Board of Directors, fully accountable. The greatest trade deficit in America is the trade deficit between White corporate America and Black America, and we must close this trade deficit immediately,” Allen continued.
“This is a groundbreaking lawsuit based on a California law—Civil Code 1711—that holds corporations to their public promises and thereby redresses corporate fraud. That’s exactly this case,” said Skip Miller, a partner in Miller Barondess, LLP and counsel for Allen Media Group.
“Per the lawsuit, McDonald’s said one thing and did another,” he added.
“The lawsuit seeks to hold one of the largest corporations in the world responsible for its lies,” Miller said.
This case is in addition to Allen’s $10 billion federal lawsuit alleging McDonald’s advertising practices violate federal and California civil rights laws.
READ MORE: Greenlight! Judge Says Byron Allen Can Proceed with 10 Billion Lawsuit Against McDonald’s | VIDEO
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