*Searchlight Pictures has dropped the trailer for the biographical drama/comedy “FLAMIN’ HOT,” directed by Eva Longoria.
Per the official press release: “FLAMIN’ HOT is the inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.”
We reported previously that Montanez worked as a janitor at Frito-Lay when he came up with the idea for Flamin’ Hot Cheetos. His Aha moment occurred after an assembly line machine broke down and a batch of Cheetos didn’t get dusted with that mystery orange powder. Montanez took the batch home and experiment on them with various spicy seasonings, CNBC.com reports.
He then pitched his concoction to the company’s CEO at the time, Roger Enrico, who sent out a video “telling all employees he wanted them to take ownership of the company,” Montañez said. So he decided to call “him up, not knowing you weren’t supposed to call the CEO,” Montañez said. The rest, as they say, is history.
READ MORE: Eva Longoria to Direct Biopic About Janitor Who Invented Flamin’ Hot Cheetos
Flamin’ Hots are now among Frito-Lay’s best-selling products worldwide.
“I have a PhD of being poor, hungry and determined,” Montanez told the Washington Post. “And I think when you’ve experienced those three things, there’s a lot of wisdom. When you’ve been poor, there’s so much innovation that comes out of that.”
“FLAMIN’ HOT” stars Jesse Garcia (Quinceañera, Ambulance) and Annie Gonzalez (Vida, Gentefied) and premieres simultaneously on Disney+ and Hulu on June 9th.
Watch the new trailer below.
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