*Netflix announced this week that its DVD delivery service is ending after 25 years.
The streamer’s red envelopes will be discounted starting in September, PEOPLE reports.
“On September 29th, 2023, we will send out the last red envelope,” the Netflix DVD account tweeted. “It has been a true pleasure and honor to deliver movie nights to our wonderful members for 25 years. Thank you for being part of this incredible journey, including this final season of red envelopes.”
“We sincerely want to thank all of our amazing members. We couldn’t have delivered more than 5 billion envelopes all across America without movie lovers like you,” the tweet read.
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Netflix CEO Ted Sarandos wrote in a statement, “Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult.”
“Those iconic red envelopes changed the way people watched shows and movies at home — and they paved the way for the shift to streaming,” continued Sarandos. “From the beginning, our members loved the choice and control that direct-to-consumer entertainment offered: the wide variety of the titles and the ability to binge watch entire series.”
News of the DVD delivery cancellation has received mixed reactions on social media.
One Twitter user wrote, “Sad. I liked having access to the films and TV shows that were on a dozen different streaming services via DVD.”
Another said, “I know I’m still one of the few people on planet earth that still uses this service…..I love watching movies via physical media and it sucks having to pay for 5 streaming services just to NOT find a particular movie. May have to cancel
@netflix entirely.”
A third commented, “Netflix DVD was how I was able to track down movies and TV shows that weren’t available on streaming or even through the library. This is a real loss.”
How do you feel about the red envelope cancellation? Sound off in the comments.
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