Consumers will decide the price of Telfar’s newest collection

Telfar’s upcoming dynamic pricing experiment attempts to put power back in consumers’ hands — and shake up the fashion industry.

An enduring truth about the brand Telfar is that the brand continues to shake up the game, regularly selling out new drops in record time, remaining in demand across all tax brackets, and outselling legacy brands on resale sites. Now, with a new unisex apparel line making its debut next week, Telfar is not only poised to once again shake up the industry, but founder Telfar Clemens is betting on it. 

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