*An in-store display of Snoop Dogg’s Cali Red Wine was removed from a Kroger supermarket in Peachtree City, Ga. after several customers allegedly complained that it was inappropriate.
According to WSB-TV Channel 2, shoppers said it was stereotypical to sell Snoop’s Cali Red wine during Black History Month.
“I just felt that it was offensive,” customer Johnnie Jones, a former president of the local NAACP, told WSB-TV Channel 2.
“They really promoting alcohol. Proud of drinking wine? No. We’re proud of the Tuskegee Airmen whose shoulders I stand on. We need to be thirsty for knowledge,” Jones told the station.
Kroger reportedly received multiple complaints about the Snoop Dogg wine display.
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The corporate offices said in a statement: “Kroger is committed to diversity, equity and inclusion in all we do. Our intentions are never meant to be offensive.”
Snoop Dogg and 19 Crimes’ first collaboration was the Snoop Cali Red, which was the number one-selling wine innovation of 2020. They launched Snoop Cali Rosé in 2021, making it the first California rosé for the brand and the second collaboration with the hip-hop icon, according to a news release.
Snoop Cali Rosé is a blend of Grenache and Zinfandel. The rapper previously shared his excitement about it in a statement, saying: “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink. I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. This is how we Rosé the Snoop Dogg way!”
19 Crimes Snoop Cali Rosé is available in stores nationwide and online at thewineshop.com. To learn more, visit 19crimes.com.
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