Adidas warns Kanye West split could result in $1.3 billion revenue loss

“The numbers speak for themselves. We are currently not performing the way we should,” said Bjørn Gulden, Adidas CEO, in a press release.

Adidas says it is facing a revenue loss of roughly $1.3 billion after dropping rapper Ye, formerly known as Kanye West, following his antisemitic comments in 2022.

The sneaker giant, which ended a five-year partnership with West last October, on Thursday released today!

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