*Converse’s Black History Month campaign, celebrating the freedom and joy found in nature is now available.
In celebration of Black History Month, Converse announces Black Joy, a collective commitment to amplify Black voices and celebrate joy, freedom, and diversity of experience along the way.
Similar to the Mi Gente initiative, Black Joy represents the brand’s ongoing, year-round approach to serving its dedicated communities and supporting the next generation of creatives.
Today, Converse is focused on creating more access and opportunity within the company and the community to honor Black heritage and express Black Joy in all forms, through ongoing collaborations
with creatives and community organizations that fuel youth leadership and creativity.
Since 2015, Converse has donated nearly $3.7 million in grants to support the Black community.
More information on Converse’s community commitments and partner organizations can be found here.
In addition to the Black Joy commitment, Converse also presents a new collection honoring Black History Month. This year’s collection emphasizes the healing, freedom and joy found by immersing
oneself in nature.
Created by Converse’s Black teammates, the 2023 Black Joy collection features well-loved sneaker silhouettes and classic-fitting apparel re-envisioned.
The new collection includes Run Star Motion CX, Chuck Taylor All Star, and Chuck Taylor, All Star Construct—the newest cupsole silhouette in the Chuck Taylor family inspired by 80s court shoes.
Apparel options include the Classic Tee in Oat Milk with a vibrant, outdoor inspired center graphic, a Classic Hoodie in a Floral Camo design, and a Women’s Crew Pullover in Dark Obsidian with a botanical camo pattern.
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