*Stephen “tWitch” Boss is featured in Gap’s latest campaign which pays tribute to the “Ellen DeGeneres Show” DJ and dancer who died by suicide at age 40 on Dec. 13.
“The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc community, [founder and creative director] Ouigi’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore,” a press release for the campaign reads, Page Six reports.
The ad is part of Gap’s new collaboration with Haitian-owned menswear label The Brooklyn Circus.
“When Stephen and I first saw his images from the campaign, it brought tears to our eyes,” said Boss’ wife Allison in a statement. “He was so moved by how they captured his true essence, and he was excited for the world to see them,” she added.
READ MORE: Todrick Hall Says Stephen ‘tWitch’ Boss Was Under Pressure After ‘Ellen’ Scandal
“We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him,” Allison said.
Check out Gap’s new ad featuring Boss via the YouTube clip above.
Meanwhile, we reported previously that Boss was allegedly stressed out from pressure related to Ellen’s “toxic workplace” scandal prior to his suicide.
According to Boss’ friend, choreographer and influencer Todrick Hall, the online hate that Boss received from the Ellen controversy may have contributed to his fragile state of mind before his death.
Back in 2020, DeGeneres was accused by several former employees of fostering a workplace culture of “racism, fear and intimidation”. At the time, Boss defended the talk show host.
“People were looking at him like, ‘Why are you still supporting this woman’,” Hall told Page Six, “and I think he was under a lot of pressure.”
Boss allegedly took his own life at an L.A. hotel last month.
“I don’t know what was going on in his life that may [have led] him to make that decision but I do understand,” Hall told Page Six.
“Right now when I get online some days like right now, if I was in the wrong position of where this abuse would keep happening for years and years and years, there’s only so much a human being can take,” he added.
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