BlackMade: Ashlee Muhammad on changing the world one self-esteem at a time with BeEyeConic

“I think that that love of self is the only thing that’s really going to carry us through,” Ashlee Muhammad says

BlackMade is a video series by theGrio that highlights the journey and success of Black entrepreneurs.

Ashlee Muhammad, 37, is a woman who wears many hats: that of a mother, wife, stylist and creator. She founded BeEyeConic, a self-love brand that she describes as a “love letter to the world.”

The brand’s collection ranges from sweatsuits, windbreakers and hats, among other items. With the platform, Muhammad strives to make people feel good on the outside as well as within.