Ye can’t sell ‘White Lives Matter’ apparel because 2 Black men now own the trademark

Data from the U.S. Patent and Trademark Office shows that the current owners acquired the trademark from its initial owner after Kanye West wore a shirt with the slogan during Paris Fashion Week.

Kanye West may have “repopularized” the phrase White Lives Matter, but he will have a few hurdles to cross if he intends to profit from it.

According to today!

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