Missing Black children not promoted on social media like white counterparts

An analysis by USA Today revealed that social media audiences still pick favorites by giving more likes, shares and views to posts about missing white children — especially girls — than missing Black children.

Black children disappear at significantly higher rates than their white counterparts, and it is no surprise that press coverage does not reflect this. It’s also not surprising that social media attention does not reflect this either.

According to an analysis by today!

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