Snapchat partners with Google, Will Smith to pay Black content creators $120,000 a year; deadline is August 12 

Snapchat’s initiative, called 523, also provides mentorships and refers to the company’s original address: 523 Ocean Front Walk in Venice, California.

Social media company Snapchat is partnering with Google Pixel, Will and Jada Pinkett Smiths’ Westbrook Media, and others for its effort aimed at supporting Black content creators. 

According to . “If you want to make a real change, you have to embed equity in the business. That’s why we are designing tailored workshops, providing funding, and helping participants build sustainable businesses.”

Smith has maintained a low public profile since he slapped comedian Chris Rock in a now-infamous onstage moment at the 94th Academy Awards in March. Pinkett Smith briefly addressed the stunning encounter on an episode of her Red Table Talk, where she said she hoped the two stars can “reconcile.”

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