Apple Inc. has launched a new line of redesigned products geared towards fixing old issues and new pandemic problems.
What We Know:
- The tech company announced a new slim iMac computer that is only 11.5 millimeters thick featuring a higher-quality video and microphone that uses its own processors to assist at-home workers to conduct smoother web meetings and projects. The computer will also come in seven different colors to choose from.
- Similarly, the new iPad Pro will have additional ports and monitors to increase speed and mobility for content creators and gamers. The company also launched a new product called AirTags designed to help owners find lost items and manage their podcast subscription services.
- The price for the newest iPad Pro can range anywhere between $930 to over $2000 depending on memory storage and cellular data. AirTags will cost $29 each, while the iMac will start at $1,299. All of these items will be available on April 30th, 2021.
- Since the pandemic started, Apple shares have risen nearly 95 percent over the past year, faster than the 63 percent rise in the Nasdaq Composite Index. The company produced a record $274.5 billion in sales last year as nationwide lockdowns pushed consumers to stock up on electronics.
Ben Bajarin, principal analyst for consumer market intelligence at Creative Strategies explained Apple’s competitive strategy stating, “The more you buy into just one hardware product, the less likely it is you’ll ever leave.”
