Blue Ivy steals the show in a new ad campaign for Beyoncé’s Ivy Park clothing collection.
What We Know:
- The 2-minute video clip dropped last Wednesday showcasing winter wear for the Ivy Park x Adidas collection called “Icy Park.” The highly anticipated collection features a variety of skirts, leggings, bucket hats, puffer jackets, ski gear, slouchy sweats, bustiers, bodysuits, and more in wintery blues, pinks, and neutral colors.
- Some of the top models and influencers in the industry were featured in the showcase including Hailey Bieber, Kaash Paige, and Shi Gray. But ultimately, Beyoncé’s daughter, Blue Ivy, was the one to captivate fans online with her natural modeling ability. In the video, Blue is seen posing alongside her pop icon mother while also having some fun dancing and holding up a peace sign to the camera.
- Fans went wild for Blue Ivy’s cameo and the campaign immediately went viral. Superfan and supportive grandmother, Tina Knowles-Lawson, gushed about her granddaughter on Instagram, revealing that Blue was not scheduled to pose in the campaign. “My Beautiful grandbaby Blue Ivy looking like a little super model in her Ivy Park. Swing your hair Blue,!!!!! She inserted herself into this shoot. No she was not supposed to be in it! She was just hanging out and got dressed and I guess she said “I ‘m not gonna tell you what I could do I’m gonna show you” I love that aggressive spirit My Blue Blue!!!!” Lawson wrote.
https://www.instagram.com/p/CLZ93zODPTI/
- This isn’t Blue Ivy’s first appearance for Ivy Park and certainly not her last. Back in October of last year, Beyoncé released another collection with an aerobics-themed video. The video featured a narration of Beyoncé’s life during the COVID-19 pandemic, her struggles to find solitude, and an eager Blue Ivy peeking into her mom’s bathroom door.
Icy Park will be available online for purchase on February 19th and in select physical stores the following day.
