Clorox, the world’s largest maker of disinfectant cleaning materials, reported that consumers will continue to see a shortage in their products that could last until 2021 due to the high demand during the pandemic.
What We Know:
- The pandemic has caused a high demand for disinfectant products, but mainly Clorox wipes. According to Clorox’s website, they “dominate $1 billion disinfectant wipes market with a 45% market share, and it has aggressively ramped up production for its cleaning products, but it still won’t be enough.”
- Many have been getting creative and making their own DIY disinfectant solutions. The cleaning products have been scarce, and some stores have been limiting the number of cleaning products that a customer can purchase. Due to the shortage of Clorox wipes, Clorox has provided on their website “How To Make Your Own Disinfectant Solution,” with a step by step guide:
1. If the surface is dirty, pre-clean to remove any dirt or grime.
2. Select your bleach from the list below.
Grab your bottle and locate the UPC number on the back label. It will start with the numbers 44600. Select your UPC number from the drop-down list below.
Here’s where you can find your UPC number.
- Clorox President and CEO-elect Linda Rendle told CNN Monday,
“Given the fact that cold and flu sits in the middle of the year, and then we expect the pandemic to be with us for the entirety of the year, it will take the full year to get up to the supply levels that we need to be at.”
- Coronavirus can live on different surfaces for up to three days or longer. The CDC recommends cleaning and disinfecting high-touch surfaces daily. CEO Benno Dorer told Reuters,
“Frankly, we thought we would be in a better position by now, but demand in Q4 exceeded our expectations,” Dorer told analysts. “We’re certainly not at all happy with our service levels for our retail customers on many products. We have a high sense of urgency on this with all hands on deck.”
- Disinfectant cleaning materials have been in high demand due to the coronavirus pandemic. Clorox reported fourth-quarter sales and earnings that mostly topped analysts’ predictions, driven by a 33% increase in revenue from its health and wellness business.
As of today, there are 4,713,562 confirmed cases in the United States.
