Rihanna has launched a new skin care line called Fenty Skin for all genders. The launch includes a cleanser, SPF moisturizer, and toner serum that can be bought separately or in a set.
What We Know:
- Fenty Skin was set to launch today, July 31st, and with some items already sold out, it is clear that the response to the line has been amazing. Marketing and advertisement tools for the launch were predominantly through the Grammy winning singer-songwriter.
- Fans were excited to see familiar faces like ASAP Rocky and Lil Nas X in her promotion video. The video depicted both celebrities and models in a seemingly tropical location with beautiful, natural skin of all shades.
“Fenty Skin is everything I wish I had back then, I wanted it to feel approachable, easy, and to take the pressure off choosing a routine so I created one for everyone.”
-Rihanna (Fenty Beauty Owner)
- The line is globally sourced meaning the products contain ingredients from all over the world. Originally from Barbados, Rihanna included cherries from Barbados, Ginkgo Biloba from China, Lemon Myrtle from Australia and many other natural ingredients.
- Rihanna went even further with the launch by remaining earth conscious by incorporating environmentally friendly efforts. She eliminated boxes, is using recyclable packaging materials and doing her best to integrate sustainability.
Rihanna’s Fenty Skin will continue to trend among her die-hard fans and contribute to the widespread success of the Fenty Beauty Brand.
