Pornhub’s initiative to help small businesses affected by Covid-19

Pornhub has launched an initiative to help small businesses that were affected by the coronavirus pandemic.

What We Know:

  • A lot of small businesses were hit hard by the pandemic and were hoping the government would help, but the federal government gave millions of dollars to billionaires through PPP loans meant for small businesses.
  • Pornhub announced Tuesday that they are stepping up to help with this issue using its Big Package stimulus project, which awards 100 small businesses around the world one billion ad impressions.
  • “We noticed that when it comes to which businesses are more easily bouncing back from the pandemic – size matters – and over 100,000 small businesses have already permanently closed due to coronavirus,” Pornhub vice president Corey Price said in a press release. “Bolstering an eclectic user base made up of various demographics, businesses that advertise with us are not only able to connect with their target audience, but enhance their overall brand visibility. Especially during this time when the world is more digitally connected than ever.”
  • Pornhub gets over 120 million visitors a day, which provides small businesses the boost needed to grow their business. However, companies over 100 employees are not eligible to apply. Companies with less than 100 employees can complete the application and if selected, Pornhub will create a series of customized ads served by TrafficJunky and strategize to their respective locations.

“Because what better place to connect with new customers than a website that receives over 120 million happy visitors a day.”

Several businesses all over the world, including Brooklyn Tea, Casa do Maick, Faline and Smile Seeds Market, and El Florista said in the video promotion for “Big Package” that they never knew they would be a part of Pornhub before the economic crisis but when they joined, they experienced a “major growth” with the free ads. Their business gained new customers.