Patagonia joins growing Facebook advertiser boycott

Posted on by Darlen Vazquez-Rojas

Patagonia joins other retailers and pulls its ads from Facebook as part of the Stop Hate for Profit campaign and states that Facebook is “complicit in spreading disinformation and fomenting fear and hatred”.

What We Know:

  • Patagonia, who is known for its environmental activism, is boycotting Facebook as well as Instagram til the end of July “pending action” by Facebook. They have also sent Facebook a powerful message stating the following: “Your profits will never be worth promoting hate, bigotry, racism, antisemitism, and, violence.”
  • The coalition of groups such as The Anti-Defamation League and NAACP have voiced allegations against Facebook and that they allowed posts that “led to incitement to violence against protestors and amplified white nationalism”.
  • Patagonia said the following on their page:

“We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and not advertise on Facebook’s services in July.”

  • The North Face and REI also announced that they will suspend their ads for the month of July.

  • The brand REI announced Friday the following tweet:

“For 82 years, we have put people over profits.”

  • There have been recent claims that Mark Zuckerberg had a dinner with Donald Trump that was not made public and there is speculation that they both reached a deal since Donald Trump needs the help of Facebook to win the election.
  • American news host, Joe Scarborough wants the next President and the American people to “wake up” and stop Facebook.

https://twitter.com/JoshHubama/status/1273208345084731392?s=20

  • During a statement, Vice president of Facebook’s Global Business Group said, “We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information.”

The ongoing protests due to the death of George Floyd who was killed by a cop in Minneapolis, has sparked outrage on a worldwide level. Many companies have revisited their policies and made changes to fight against systemic racism.

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