Reco Oxendine gave his 10-year-old daughter her own vending machine to help his daughter develop an entrepreneurial mindset and help set her up financially.
What We Know:
- Oxendine said to the Atlanta Black Star, “I want her to be a boss…I want her to understand (the) value of being a business owner at a young age. So, when it comes to her growing up … and she has to make decisions about how she can earn money, she knows that a job isn’t the only way.”
- Oxendine said he started talking to his daughter about creating a business in 2016. They started selling candy in their local community. Their business “Candy Lovers” would sell their concessions at barbershops, salons, and community sporting events. Oxendine said, “I grabbed a cart from Walmart and some candy, and we just started selling (candy)…The community fully embraced it, like they loved what we were doing.”
- From there, Oxendine used all the profits to buy vending machines. According to DiscountVending.com, vending machines range from $1,500 to $3,000. The price ranges are determined based on how many features and if the vending machine sells refrigerated treats.
Oxendine is using this moment to educate children on the importance of building generational wealth through a new video series called Next Uplifted.
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