Superstar Beyoncé Knowles-Carter is starting the New Year by giving her fans a first look of what they can expect from the highly-anticipated and fresh Ivy Park x Adidas collection, ahead of its release later this month.
What We Know:
- The icon began posting a series of teaser pictures and short videos on Instagram on Thursday. They showcased various pieces of the Adidas collaboration. Products ranged from leggings, jackets, and shoes including Ultra Boost sneakers.
- One of the more talked about promos was the one-minute video that opened with several voices saying empowering statements such as, “These barriers are not going to stop me”. There is even a brief moment where Beyoncé is seen posing next to K-pop star CL.
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- A statement on the official Adidas site read: “Adidas and Beyoncé have announced a multi-layered partnership that will include inspiring and empowering the next generation of creators, driving positive change in the world through sports, and identifying new business opportunities.”
- This exciting new partnership respects Beyoncé’s 100% ownership of Ivy Park, making her one of the first black women to be the sole owner of an athleisure brand.
Beyoncé looks forward to re-launching and expanding Ivy Park on a truly global scale. The Ivy Park x Adidas line debuts on January 18.
