The new drink is Irish Cream Cold Brew, which is the chain’s cold brew coffee mixed with Irish Cream syrup and topped with vanilla sweet cream cold foam and cocoa powder.
What We Know:
- The price for a grande will range from $4.45 to $4.75 depending on the Starbucks’ location.
- The customers can customize their drinks with alternative kinds of milk, which include almond, coconut, or soy. The Irish Cream syrup is also available as a topping for an additional charge.
- The Irish Cream Cold Brew is the store’s second holiday-themed iced drink to join the menu in three years. In 2016, Starbucks offered the Spiced Sweet Cream Cold Brew.
- Starbucks’ Irish Cream Cold Brew drink joins a list of other holiday drinks on the menu like the peppermint mocha and the eggnog latte.
- Cold drinks are growing in sales. Starbucks credited cold drinks for helping kickstart the afternoon sales, which was a struggle for the company. According to a recent report from Guggenheim Partners, the company is also having success attracting young people with cold coffee drinks because the young customers are choosing coffee as an alternative to soda and energy drinks.
- Rival’s such as Dunkin and Mcdonalds have their own holiday iced drinks. Dunkin started selling two of their holiday-themed drinks (gingerbread s’ mores and winter white chocolate) in November. Mcdonalds added a cinnamon cookie latte drink which can be made iced or hot. This is the chain’s first seasonal drink since 2014.
The holiday drinks also cost more than the typical iced coffee which has also helped Starbucks grow its average receipt price to 3% for the quarter.
