Procter & Gamble’s Always sanitary product line has announced that they will remove the Venus logo off of all items, to include the transgender community.
What We Know:
- Since the early ’80s, Always has not only been the most popular sanitary item for young girls and women but, it also helped encourage women to not be ashamed of their time of the month. Hence, the Venus sign (a circle on top of a cross) that is displayed across the front of all Always packaging.
- The transgender community along with their allies have publicly pushed Procter & Gamble to change the design on the packaging, claiming the argument as not all people who menstruate are women and not all women menstruate. “For over 35 years, Always has championed girls and women and we will continue to do so,” Procter & Gamble expressed in a statement.
- “We’re also committed to diversity and inclusion and are on a continual journey to understand the needs of all of our customers,” added the company. This latest change has come into play with all major companies trying to look at transgenders in a more positive light, as well as, include them in transgender equality. Companies such as Lyft and Tinder are following suit, as well.
- Procter & Gamble have not said when the change will take place, however, they did make a statement for everyone to be aware: “We routinely assess our products, packaging, and designs, taking into account consumer feedback, to ensure we are meeting the needs of everyone who uses our products.”
Shout out to the transgender community who are constantly making positive strides in the world. One task at a time.
